George Veikoso—known to fans worldwide as Fiji—has passed away at the age of 55. The much-loved Hawaiian reggae artist left a lasting impact on Polynesian music and island communities, including here in Aotearoa.
A Voice of the Islands
Fiji, born George Veikoso, was a trailblazer in the genre of island reggae—blending traditional Pacific sounds with modern beats. Originally from Fiji and raised in Hawaii, his career spanned over three decades, with hits like “Lomaloma” and “Sweet Darlin’” becoming staples at backyard BBQs, community festivals, and kapa haka breaks across the Pacific.
A Cultural Icon in Music
Often called the “Voice of Island Reggae,” Fiji helped shape the genre into a global movement. His music celebrated Polynesian identity, love, and unity—earning him fans across New Zealand, particularly in Auckland, Waikato, and Northland, where his tracks are still played at marae gatherings and youth workshops.
He collaborated with many Kiwi artists and performed at events like One Love Festival and Raggamuffin, drawing massive crowds who saw him as not just a musician but a cultural connector.
Tributes Flow from Around the Region
Artists, fans, and community leaders from across the Pacific have shared their aroha. “His music brought our people together,” said one local promoter in Wellington. “He wasn’t just a singer—he was part of the whānau.”
Local Angle / Impact:
For many in Aotearoa, especially Pasifika and Māori communities, Fiji’s music has been a soundtrack to milestones, road trips, and whānau events. His death will be felt deeply in homes across the motu, where his influence remains strong in both reggae and soul scenes.
His passing also prompts reflection on the strong cultural and musical ties between NZ and the Pacific, and the importance of preserving indigenous voices in global music.
Useful Info:
Want to remember Fiji’s legacy?
Explore his music on Spotify or Apple Music—look for “Fiji Greatest Hits” or “Born and Raised”.
Memorial tributes are expected across Pacific radio and TV—check Radio 531pi, Niu FM, and Māori Television for special programming.
Find more music tributes, interviews, and legacy pieces at [Find NZ Arts & Culture Hub].
